Traditional methods of planning, executing and measuring marketing campaigns often lack the agility, precision and scability required to achieve optimal results. Agencies face the challenge of maximizing the effectiveness of their clients' marketing campaigns while optimizing resource allocation, targeting messaging and performance measurement. Manual audience segmentation and targeting processes are time consuming, imprecises and may not leverage the full potential of available data sources. Traditional methods of performance measurement lack granularity, real-time visibility and predictive capabilities needed to drive meaningful optimization.
