Create, experiment and give life to ideas in a boundless environment through new age technologies, tools & facilities, guided by industry players to create groundbreaking impact.
MRANTI’s Global Market-Fit Programme (GMP) provides a platform for innovative spin-offs or companies to understand ways of commercialisation and gain international market access. This programme aims to provide assistance for companies to commercialise Malaysia’s product via industries’ advised market-fit strategy expanding to other countries.
(incl. Regulatory Assistance)
The Global Market-Fit Programme offers participants access to a vast network of industry experts, investors, government agencies, and local partners. This network can provide valuable insights into market trends, consumer preferences, regulatory requirements, and business practices in target countries.
A crucial aspect of the Global Market-Fit Programme is achieving product-market fit, which involves aligning a company's products or solutions with the specific needs and preferences of the target market. Through market research, customer feedback, and iterative development, companies can refine their offerings to better meet the demands of international customers. This process ensures that products have a strong value proposition, increasing the chances of success when expanding to new markets.
(Traction)
To ensure successful expansion, the Global Market-Fit Programme evaluates a company's readiness based on measured traction in the domestic market. Companies with a proven track record of sales growth, customer acquisition, and market penetration are more likely to succeed when expanding internationally.
Mentorship is a vital component of the Global Market-Fit Programme. Startups and companies participating in the programme receive guidance and support from experienced mentors who have domain expertise and valuable industry insights. These mentors provide strategic advice, help refine business models, share their own experiences and lessons learned.
The Global Market-Fit Programme offers specialised workshops tailored to the unique needs of companies seeking growth and scaling. These workshops cover a wide range of topics, including market trends, consumer preferences, regulatory requirements, business practices and more.
By participating in the Global Market-Fit Programme, you not only gain market validation but also benefit from access to a wide network, exposure to new opportunities and innovation, and invaluable mentorship specifically focused on technology commercialisation. These benefits enhance your readiness for international expansion, improve your technology commercialisation strategies, and position you for long-term success in foreign markets.
Market Validation
Offers more than just market validation. It provides a platform to ensure that your technology solution meets the specific needs and demands of the foreign market. This validation process not only helps you refine your current solutions but also positions you for effective technology commercialisation in the future. By validating your technology early on, you can save valuable time and resources by focusing on the right market segments and features, ultimately increasing your chances of successful commercialisation and maximising the return on your investment.
Technology Commercialisation
You gain access to a wide range of partners, corporates, investors, and ecosystem players in the destination market. Engaging with these stakeholders enables you to gain valuable insights into the local market dynamics, industry trends, and regulatory requirements. These insights not only help you tailor your technology solution to the specific market but also in navigating the landscape of technology commercialisation, including intellectual property considerations, regulatory compliance, and business practices in the foreign market.
Explore New Opportunities
Opens doors to explore new fields of value creation in other countries and learn from global innovation practices. You will have the chance to discover how the rest of the world is innovating to address the challenges of the future. This exposure to diverse markets and innovation ecosystems allows you to gain insights into emerging technologies, disruptive business models, and novel approaches to market expansion and technology commercialisation.
Industry Experts
These industry experts bring a wealth of experience and knowledge, offering insights and advice specifically tailored to the challenges and opportunities of commercialising technology in the target market. Their guidance can help you refine your technology roadmap, develop effective go-to-market strategies, identify potential partners and investors, and navigate the intricacies of technology commercialisation in the foreign market.
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