Create, experiment and give life to ideas in a boundless environment through new age technologies, tools & facilities, guided by industry players to create groundbreaking impact.
MRANTI’s Global Market-Fit Programme (GMP) aims to provide assistance for companies to commercialise Malaysia’s product via industries’ advised market-fit strategy expanding to other countries. Innovators tap into new customer bases, access valuable insights and networks. The programme recognises the importance of global expansion in driving growth, innovation, and competitiveness for Malaysian innovators.
It is a collaborative platform between high-achieving innovators, startups, science technology parks, research institutions, and government agencies to identify global market fit and funding opportunities, increase technology commercialisation opportunities abroad, and facilitate gateways into ASEAN markets.
GMP offers participating innovators access to a vast network of industry experts, investors, government agencies, and local partners. This network can provide valuable insights into market trends, consumer preferences, regulatory requirements, and business practices in target countries.
Align participating innovators’ solutions/products with target market needs through self validation, market research and customer feedback, ensuring a compelling value proposition for international success and efficient market penetration.
Evaluate readiness based on domestic traction, ensuring companies with proven growth are well-positioned for global expansion. This is also an opportunity for participating innovators to discover new fields of value creation and learn how the rest of the world is innovating against future challenges.
Business matching is key in the Global Market-Fit Programme. Participating innovators receive customised matching sessions from experienced mentors with domain expertise, who provide strategic advice, refine business models, and share valuable insights.
By participating in the Global Market-Fit Programme, you not only gain market validation but also benefit from access to a wide network, exposure to new opportunities and innovation, and invaluable mentorship specifically focused on technology commercialisation. These benefits enhance your readiness for international expansion, improve your technology commercialisation strategies, and position you for long-term success in foreign markets.
Market Validation
Ensure your technology solution meets the needs of the foreign market, refining it for effective commercialisation. Early validation saves your valuable time and resources by focusing on the right market segments to increase success and ROI.
Technology Commercialisation
Access partners, corporates, investors, and ecosystem players in the destination market. Engaging with these stakeholders enables you to gain valuable insights into the local market dynamics, industry trends, and regulatory requirements. This will also help you to tailor your technology solution to the market and navigate technology commercialisation, including IP, regulatory compliance, and business practices.
Explore New Opportunities
You will have the chance to discover how the rest of the world is innovating to address the challenges of the future. This exposure to diverse markets and innovation ecosystems allows you to gain insights into emerging technologies, disruptive business models, and novel approaches to market expansion and technology commercialisation.
Industry Experts
Guidance from industry experts will help you refine your technology roadmap and develop effective go-to-market strategies. They will also assist you in identifying potential partners and investors, as well as navigating the complexities of technology commercialisation in foreign markets.
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