PROBLEM STATEMENTS:Major drawbacks related to the use of commercial interior paint have been identified based on market surveys and users' feedback. The main issues associated with the current commercial product are:i. Not user-friendly in terms of cost of paint and operation, such as on the needs to use thinner as solvent.ii. Low hiding power and low opacity. Hence, multiple layers need to be applied to cover the old surface.iii. Odorous smell, toxic, irritation, and some are corrosive.iv. High Volatile Organic Content (VOC) that is risky to the user when freshly applied in a confined space.v. High heavy metal content such as mercury, cadmium, and lead.vi. 60% of non-renewable petroleum-based polymers such as acrylic and polyurethane were used in interior paint as a binder.OUR SOLUTIONS:Heveatex, in collaboration with the Malaysian Rubber Board (MRB), is introducing an innovative green natural rubber latex paint, as a solution to addressing the identified challenges. The solutions that we are offering and commercializing promote the use of a “green platform technology” as a binder which produced from bio-based resources (natural latex) to partly replace the petroleum/ acrylic-based binder widely used in conventional paint. On top of using it for paint, the “green” binder can also be used in many other applications, leaving us with a lot of future opportunities, for new, green product development and market penetrations.Advantageously, the present innovation provides natural paint with great properties, such as highly durable wet scrub abrasion, water resistance, nontoxic, low odors, low metal content, low VOC, and anti-fungus resistance. This innovation is able to reduce atmospheric pollution and enhance the quality of life due to less use of volatile solvents. The innovation also utilizes natural rubber latex as a mixture of binders (rubber latex + acrylic), which not only offer products of better properties but also meet the requirement of Sustainable Development Goals (SDG) for it to be classified as 'green' product. With 30% of its composition comprising natural latex, it has become a better alternative as compared to general oil-based paint, where its four (4) main components i.e. pigment, binder, liquid and additives are all petroleum-based; which cause potential health hazard as well as environment concerns. Our Unique Selling Propositions (USP):i. Environmentally friendly paint because it used cellulose-based thickener and is highly compatible with other ingredients. The common thickener used in paint is polyurethane and clay.ii. Enhanced the quality of life by reducing the use of petroleum-based chemicals, hence reducing atmospheric pollution and carbon dioxide emission.iii. Proven by experimental approach to be non-toxic, low VOC, low odor, and undetectable heavy metal content - The higher component of petroleum-based solvent used in the composition, the higher the VOCs and heavy metal content in it. As our solution use water as solvent, it would be a great choice for health and the environment.iv. As it is a water-based paint, it is easier for users to wash after use.v. Double layers are sufficient to cover the old surface due to its high opacity.vi. Applicable on various types of surfaces i.e., concrete, gypsum, wood, soft board, ceiling, and Cornish for building, construction, and mural painting.vii. Safer and greener interior paint product.viii. Low-cost of production.ix. Can be applied with confidence without using water.x. Comply with Green Building lndex (GBl) to reduce the impact on human health and the environment.The products have been researched, developed, and tested both in the lab and in the actual environment (residential, shop lots, petrol station, etc.) - Please refer to our pitch deck and supporting documents for more information.
