The purpose of this innovation is to provide a long last perfume effect via addition of the novel fixative into the perfumery manufacturing. In theory, EDP type fragrance can last up to 8-9 hours. To make sure that the fragrance last longer, the team has produced a novel fixative that is formulated into 7 different types of scent. The fixative functions as a "sticking agent" that can reduce the fragrance volatility rate resulting in a long lasting scent effect.
