Finding a face wash that addresses acne-prone skin concerns as well as natural and sustainable skincare solutions can be challenging. Many skincare products on the market contain synthetic ingredients and potentially harsh chemicals and may not fulfill the needs of consumers seeking natural and eco-friendly products. Using harsh surfactants on the face such as sodium lauryl sulfate (SLS), ammonium lauryl sulfate (ALS) and ammonium laureth sulfate (ALES) can strip away the skin's natural oils, leading to dryness, irritation, and potentially exacerbating skin issues. Harsh surfactants can disrupt the skin barrier and cause various adverse effects, especially for individuals with sensitive or dry skin. It's essential to look for gentle and mild surfactants when choosing skincare products for maintaining healthy and balanced skin. Developing a mild face wash that offers effective solutions for acne-prone skin as well as for various skin types and concerns, all while adhering to sustainable and ethical sourcing practices, presents an opportunity.