KUALA LUMPUR: Homegrown broadcast network SUKE TV has signed a partnership agreement with MRANTI Nexus, a contract research and manufacturing entity within the Malaysian Research Accelerator for Technology and Innovation (MRANTI) group of companies.
According to news reports, the collaboration is expected to help local entrepreneurs gain traction and expand their business presence in line with SUKE TV's efforts to create a platform that pioneers innovations and empowers the economy.
During the signing ceremony yesterday, SUKE TV founder and chairman Datuk AC Mizal said: "With MRANTI Nexus on board with our vision, the sky is the limit from here — we are thrilled to see where this brings us in our vision to keep empowering local entrepreneurs to be noticed, not only in Malaysia but also on an international level."
He added: "MRANTI Nexus is an industry pioneer with great expertise and resources, and we are excited to have them on board."
AC Mizal explained that SUKE TV's unique proposition of bringing shopping straight to customers' homes via its multiple channels was well-positioned to contribute to an increase in audience engagement, providing real-time interest and sales from customers from all walks of life.
Through the network's vision and efforts, local entrepreneurs now have access to an easier, more affordable and hassle-free approach to advertise on TV and digitally.
The collaboration with MRANTI Nexus is a great fit since the entity offers laboratory services, regulatory and product registration services, formulation and product development, product packaging, high grade production equipment and herbal product OEM services.
Its head, Muhamad Husni Md Zain, said: "We are guided by MRANTI's 'Ideas to Impact' to help researchers and entrepreneurs develop their products and solutions, and take them to market at a quicker rate, making the products more affordable, available and accessible."
He added: "We believe that through this partnership more local innovators and entrepreneurs will benefit from this platform to reach a wider audience."
Also present during the event were SUKE TV director Datin Emylia Rosnaida and MRANTI CEO Dzuleira Abu Bakar.
SUKE TV is expected to officially launch this year.