Mrs. Manisah brings 27 years of management consultancy expertise, including 13 years as a director at Brand Geeks Inc., specialising in growth and digitalisation. She is renowned for her expertise in technology market readiness, pioneering the Market Readiness Level (MRL) framework enriched by insights from her Ph.D. research in Islamic collaborative elements. Manisah empowers businesses by implementing tailored strategies that drive growth through the adoption of emerging technologies. Her leadership and innovative approach have been instrumental in navigating complex landscapes and fostering strategic partnerships to enhance digital transformation.
1. Market readiness including branding
2. Marketing
3. Market valuation
4. Market positioning
5. Emerging tech adoption
1. Member of the IP & Innovation Researchers of Asia Network Digital Productivity Champion - Malaysia Productivity Corporation
2. PhD in Halal Industry Candidate
3. Certificate in Legal Practice - Legal Profession Qualifying Board, Malaysia
4. LLB (Hon) in Law, London School of Economics and Political Science