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[MRANTI Webinar] Understanding Your Customer Profile
Aug 29, 2023 11:00 AM
Aug 29, 2023 1:00 PM
Admission is Free

For your innovations to reach your target customers, it is critical to know who they are, hence, the need to create an Ideal Customer Profile (ICP). Customer profiling empowers innovators and business owners to identify and target high-quality leads by providing detailed descriptions of people most likely to purchase or adopt their products and services.

Join us in the second webinar in the Branding for Market Series, to learn how to map your customers' journey from need (awareness) to belonging, with alignment to marketing channels, "hot buttons", and data-driven customer personas that excite and engage customers.

Key Takeaways

  • Learn and understand the customer journey
  • Match marketing channels to customer journey
  • Identify “hot buttons”
  • Session Exercise - Customer Journey Mapping

Course Breakdown

  • 75 minutes presentation
  • 15 minutes Q&A

Why Join Us?

“Very helpful and informative. Innovative platform. I learned many things which I may not have discovered on my own based on the limitations of my time and knowledge. So, attending the MRANTI talks has opened up my mind to new knowledge and insights. I am so grateful to the MRANTI platform.”

“Thank you for the useful information, tools and resources shared during the session” - Chang Seng

“Great sessions to enhance our knowledge to improve what we don’t know” - Chan

“I like the tools that’s provided, I see that it will be useful” - Nora

Manisah Sarujee
Manisah Sarujee
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