It's not enough for any business or organisation to just have a pretty logo or a catchy slogan. You need to connect with people on a deeper level, tapping into their emotions and getting them excited about your product or service. Archetypes provide a storytelling framework for emotional connection, while a clear brand promise communicates value, builds trust and loyalty. This understanding enhances customer and stakeholder engagement and long-term success in a competitive market.
Join us in the third webinar in the Branding for Market Series, to dive into brand archetypes and brand promise. Understanding these critical elements of branding helps shape a powerful and cohesive brand identity. We will discuss what brand archetypes are, how they help create extraordinary brands, and why it's important to use them.
“Very helpful and informative. Innovative platform. I learned many things which I may not have discovered on my own based on the limitations of my time and knowledge. So, attending the MRANTI talks has opened up my mind to new knowledge and insights. I am so grateful to the MRANTI platform.”
“Thank you for the useful information, tools and resources shared during the session” - Chang Seng
“Great sessions to enhance our knowledge to improve what we don’t know” - Chan
