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[MRANTI Webinar] Introduction to Innovation Management
Jul 4, 2023 11:00 AM
Jul 4, 2023 12:30 PM
Admission is Free

Effective innovation management enables organizations to stay competitive, adapt to market changes, and capitalize on emerging opportunities. All organizations and business owners should strive to understand the innovation process, why it is important, and how they can leverage it in their own businesses. To do so, it’s important to focus on the four key elements that make up the innovation process.

Key Elements of Innovation Management:

Collaboration: Discover the power of effective collaboration and how it fosters diverse perspectives, harnesses collective intelligence, and fuels breakthrough ideas.

Ideation: Learn proven techniques to unleash your creativity, cultivate an innovative mindset, and generate a constant flow of innovative ideas within your organization.

Implementation: Dive into the art of executing ideas, transforming them into tangible solutions, and overcoming common challenges to bring innovation to life.

Value Creation: Explore strategies to ensure that your innovative initiatives deliver value to customers, stakeholders, and the organization as a whole, driving sustainable growth and competitive advantage.

Impact on Organizational Alignment:

Discover how aligning innovation efforts with organizational goals, culture, and values can foster a thriving innovation ecosystem. I will share practical insights on creating an innovation-driven culture that embraces risk-taking, encourages collaboration, and promotes a continuous learning mindset.

Defining Overall Market Strategy:

Gain valuable insights into how innovation management influences market strategy. We will delve into the importance of market intelligence, customer-centricity, and staying ahead of trends to identify new opportunities and shape your organization's strategic direction.

Key Takeaways

  • 4 key elements of Innovation Management: collaboration, ideation, implementation and value creation 
  • Organizational Alignment: Aligning innovation efforts with organizational goals, culture, and values fosters a thriving innovation ecosystem and encourages a continuous learning mindset. 
  • Market Strategy: Innovation management influences market strategy by leveraging market intelligence, customer-centricity, and staying ahead of trends to identify new opportunities and shape strategic direction.

Course Breakdown

  • 75 minutes presentation
  • 15 minutes Q&A

Why Join Us?

“Very helpful and informative. Innovative platform. I learned many things which I may not have discovered on my own based on the limitations of my time and knowledge. So, attending the MRANTI talks has opened up my mind to new knowledge and insights. I am so grateful to the MRANTI platform.”

“Thank you for the useful information, tools and resources shared during the session” - Chang Seng

“Great sessions to enhance our knowledge to improve what we don’t know” - Chan

“I like the tools that’s provided, I see that it will be useful” - Nora

Martin Mueller
Martin Mueller
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