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[MRANTI Webinar] Intellectual Property Series: Is Now the Right Time to Acquire Brands & Technology?
Sep 19, 2024 11:00 AM
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Sep 19, 2024 12:30 PM
MRANTI Zoom
Virtual
Admission is Free
Overview

There will come a time when businesses come to a crossroads; to exit, or see an opportune moment in a downturn to expand their footprint through strategic acquisitions of brands and technology. For those looking to acquire, the decision can be pivotal in defining their future growth trajectory. 

Join us to understand the rationale behind acquiring brands and technologies during economic downturns. Whether you are looking to enhance your technological capabilities, expand market reach, or leverage innovation from research and startups, understanding the nuances of acquisition strategy is essential. Through real-world case studies and expert analysis, you will learn actionable strategies to navigate the complexities of acquisitions effectively.

The webinar series is part of a pathway designed to facilitate the acceleration of your technologies and innovations to market. Take your innovative ideas from here and put them to work in upcoming workshops and bootcamps to push your vision for research to revenue in 2024.

Key Takeaways

  • Discover how acquiring established brands and advanced technologies can provide researchers, university startups, and SMEs with a significant competitive advantage. 
  • Explore collaborative strategies for navigating the acquisition process, including identifying potential targets, evaluating the value of intellectual property, and integrating new assets.

Course Breakdown

  • 75 minutes presentation
  • 15 minutes Q&A

Why Join Us?

“Very helpful and informative. Innovative platform. I learned many things which I may not have discovered on my own based on the limitations of my time and knowledge. So, attending the MRANTI talks has opened up my mind to new knowledge and insights. I am so grateful to the MRANTI platform.”

“Thank you for the useful information, tools and resources shared during the session” - Chang Seng

“Great sessions to enhance our knowledge to improve what we don’t know” - Chan

“I like the tools that’s provided, I see that it will be useful” - Nora

Speakers
Jaynthi Kanesarajah
Assistant Manager of Trademarks & Designs Division
Jaynthi Kanesarajah
Assistant Manager of Trademarks & Designs Division
Tharishini Manalan
Senior Patents Executive
Tharishini Manalan
Senior Patents Executive
Partners
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