In today's digital age, online marketplaces have become a cornerstone for brand owners, offering a cost-effective platform to reach global audiences. The internet economy in Southeast Asia alone skyrocketed to a staggering US$100 billion in gross merchandise value by 2019. However, as online commerce booms, so does the risk of counterfeit goods, which can severely undermine the integrity of your brand.
Join us to explore actionable strategies for countering copycats and protecting your brand online. This session will delve into the latest IP protection techniques tailored for the unique challenges faced by smaller entities. Whether you're navigating the complexities of online sales or seeking to fortify your brand against infringers, this webinar offers essential insights to help you stay one step ahead in the digital marketplace.
The webinar series is part of a pathway designed to facilitate the acceleration of your technologies and innovations to market. Take your innovative ideas from here and put them to work in upcoming workshops and bootcamps to push your vision for research to revenue in 2024.
“Very helpful and informative. Innovative platform. I learned many things which I may not have discovered on my own based on the limitations of my time and knowledge. So, attending the MRANTI talks has opened up my mind to new knowledge and insights. I am so grateful to the MRANTI platform.”
“Thank you for the useful information, tools and resources shared during the session” - Chang Seng
“Great sessions to enhance our knowledge to improve what we don’t know” - Chan
“I like the tools that’s provided, I see that it will be useful” - Nora
