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[MRANTI Webinar] Intellectual Property Series: Global Brand Protection for Navigating International Markets
Aug 15, 2024 11:00 AM
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Aug 15, 2024 12:30 PM
MRANTI Zoom
Virtual
Admission is Free
Overview

As businesses increasingly venture into foreign markets, the complexities of protecting and preserving your brand abroad become paramount. Navigating the global marketplace presents a myriad of challenges, from understanding diverse legal systems to addressing cultural differences in brand perception. For researchers, spinoffs, startups, and SMEs, these obstacles can seem daunting, but with the right strategies, your brand can thrive internationally.

Join us to delve into the intricacies of expanding your brand globally and discover effective methods to overcome these challenges. This webinar will provide valuable insights into pre-empting and avoiding issues related to brand use, protection, and translations. Learn about the benefits of the Madrid Protocol for global brand protection and secure the future of your brand on a global scale.

The webinar series is part of a pathway designed to facilitate the acceleration of your technologies and innovations to market. Take your innovative ideas from here and put them to work in upcoming workshops and bootcamps to push your vision for research to revenue in 2024.

Key Takeaways

  • Discover practical strategies tailored for researchers, spinoffs, startups, and SMEs to pre-empt and mitigate issues related to brand use, protection, and translations, essential for navigating international expansion.
  • Acquire actionable tips and insights specific to researchers, spinoffs, startups, and SMEs to secure the long-term success of your brand on a global scale, empowering your business to thrive in diverse international landscapes.

Course Breakdown

  • 75 minutes presentation
  • 15 minutes Q&A

Why Join Us?

“Very helpful and informative. Innovative platform. I learned many things which I may not have discovered on my own based on the limitations of my time and knowledge. So, attending the MRANTI talks has opened up my mind to new knowledge and insights. I am so grateful to the MRANTI platform.”

“Thank you for the useful information, tools and resources shared during the session” - Chang Seng

“Great sessions to enhance our knowledge to improve what we don’t know” - Chan

“I like the tools that’s provided, I see that it will be useful” - Nora

Speakers
Phylicia Yeoh Shi Yin
Senior Trademarks & Designs Executive
Phylicia Yeoh Shi Yin
Senior Trademarks & Designs Executive
Partners
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