As businesses increasingly venture into foreign markets, the complexities of protecting and preserving your brand abroad become paramount. Navigating the global marketplace presents a myriad of challenges, from understanding diverse legal systems to addressing cultural differences in brand perception. For researchers, spinoffs, startups, and SMEs, these obstacles can seem daunting, but with the right strategies, your brand can thrive internationally.
Join us to delve into the intricacies of expanding your brand globally and discover effective methods to overcome these challenges. This webinar will provide valuable insights into pre-empting and avoiding issues related to brand use, protection, and translations. Learn about the benefits of the Madrid Protocol for global brand protection and secure the future of your brand on a global scale.
The webinar series is part of a pathway designed to facilitate the acceleration of your technologies and innovations to market. Take your innovative ideas from here and put them to work in upcoming workshops and bootcamps to push your vision for research to revenue in 2024.
“Very helpful and informative. Innovative platform. I learned many things which I may not have discovered on my own based on the limitations of my time and knowledge. So, attending the MRANTI talks has opened up my mind to new knowledge and insights. I am so grateful to the MRANTI platform.”
“Thank you for the useful information, tools and resources shared during the session” - Chang Seng
“Great sessions to enhance our knowledge to improve what we don’t know” - Chan
“I like the tools that’s provided, I see that it will be useful” - Nora
Holding Bachelor Degree of Applied Science (Biology) from Universiti Sains Malaysia (USM) and enriched with in-depth IP experience, Phylicia boasts a comprehensive skill set in trademark, industrial design, and copyright issues for both local and international clientele.
At KASS, her role extends beyond traditional responsibilities. She manages pivotal tasks such as conducting searches, overseeing the registration and prosecution of trademarks and industrial designs, and advising on copyright concerns. Furthermore, she adeptly handles matters related to trademark registrability and objections.
With her past experiences and the expertise she brings to the table, Phylicia is an indispensable asset to the trademark and industrial design team at KASS, continually contributing to our clients' successes.