In today's competitive landscape, protecting your brand's identity is paramount. Whether you're a researcher, spinoff, startup, or SME, distinguishing your products or services from the competition is crucial. With increasing threats of intellectual property theft and brand dilution, it's essential to stay vigilant. Understanding the nuances between copyrights and trademarks can provide you with a robust defence strategy, ensuring your innovations are safeguarded and your brand remains strong.
Join us to explore how researchers, spinoffs, startups, and SMEs can ensure that their unique strategies and differentiators are not copied by competitors. How can copyrights and trademarks help, and which is more relevant to your needs? This session will cover claiming rights and the advantages in copyrights and trademarks.
The webinar series is part of a pathway designed to facilitate the acceleration of your technologies and innovations to market. Take your innovative ideas from here and put them to work in upcoming workshops and bootcamps to push your vision for research to revenue in 2024.
“Very helpful and informative. Innovative platform. I learned many things which I may not have discovered on my own based on the limitations of my time and knowledge. So, attending the MRANTI talks has opened up my mind to new knowledge and insights. I am so grateful to the MRANTI platform.”
“Thank you for the useful information, tools and resources shared during the session” - Chang Seng
“Great sessions to enhance our knowledge to improve what we don’t know” - Chan
“I like the tools that’s provided, I see that it will be useful” - Nora
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