Brand Positioning is a vital part of your go-to-market strategy as it ensures that your innovation creates impact among your target customers and have a clear way to share the value your brand brings to them.
When done well, brand positioning can lead to increased customer loyalty, higher perceived value, and a competitive edge for your innovation/product in the market.
Join us in the next webinar in the Branding for Market Series, to learn how to do Competitor Benchmarking as a way of determining the best processes, strategies and techniques for achieving business goals and becoming the ‘Star’ in the matrix for current and future growth.
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Manisah is on a mission to advance humanity by nurturing tech and non tech brands which seek to do the same with the solutions that they offer to the world. In order to deliver the above mission, she has brought with her 27 years of experience in management consultancy cutting across taxation, banking, transformation of Maybank and over 300 brands at all stages. Since 2011, with Brand Geeks Inc, she has been nurturing legendary brands that change the world with full stack brand development and marketing technology solutions focusing on branding for impact. We have developed our proprietary TurbochargeMyBrand framework that has assisted the said brands by way of brand training, diagnostics, consultancy, design and implementation.
With her postgraduate studies, she is now focused on addressing the rate of commercialization in Malaysian public universities by applying Shariah Collaborative elements for collaborative technology commercialization. In 2022, with Brand Geeks Inc, she has launched Geek Labs to kickstart their initiative to support Malaysian public universities with their research commercialization. She also believes that with collaboration and connectivity, and through the research, we could all advance humanity together!