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Innovation Essentials - Idea to Commercialisation
Jul 2, 2022 8:30 AM
-
Jul 4, 2022 6:00 PM
Virtual
RM 200
Overview

An introductory session to the early stage of commercialisation and building a viable business, with the emphasis on idea generation and validation through Design Thinking, Business Model Canvas and translating ideas into Pitch Deck.

This workshop is a three days online programme that aims to help participants generate innovative ideas that can be turned into a marketable solution as part of the commercialisation journey. Innovation Essentials also covers the know-how of starting and running a business  with a supportive environment for the participants to grow and progress.

Benefits

  • Ability to understand the key concept and usage of the technology or ideation tool for idea development.
  • Understand the technology which can add value to the current idea solution.
  • Generate and validate ideas in a structured way before developing it further.
  • Increase awareness of the current trends and potential ways of using technology to solve problems.

Agenda

DAY 1
08:30 AM - 09:00 AM: Registration
09:00 AM - 09:30 AM: MRANTI & IIBV Introduction
09:30 AM - 11:00 AM: Commercialization Journey & IP monetization
11:00 AM - 12:00 PM: Design Thinking & Sustainable Development Goals
12:00 PM - 01:00 PM: Business Model Canvas
01:00 PM - 02:00 PM: Break
02:00 PM - 03:30 PM: Market Research
03:30 PM - 04:30 PM: Crafting Business Model
04:30 PM - 05:30 PM: Idea or Product Validation
05:30 PM: End

DAY 2
08:30 AM - 09:00 AM: Virtual Room Opens
09:00 AM - 11:00 AM: UI of a Brand
11:00 AM - 01:00 PM: Marketing 101
01:00 PM - 02:00 PM: Break
02:00 PM - 03:30 PM: Prototype That Matters
03:30 PM - 04:30 PM: Building Landing Page
04:30 PM - 05:30 PM: Converting Visitor into Potential User
05:30 PM: End

DAY 3
08:30 AM - 09:00 AM: Virtual Room Opens
09:00 AM - 11:00 AM: Business Cashflow
11:00 AM - 01:00 PM: Company Legality
01:00 PM - 02:00 PM: Break
02:00 PM - 03:30 PM: Pitch Deck Case Study
03:30 PM - 05:30 PM: How to Build a Pitch Deck
05:30 PM - 06:00 PM: MRANTI Session: Creating Impact Strategy With It’s Initiatives & Digital Business Academy
06:00 PM - 06:30 PM: Introduction to Post-Programme : Business Coaching and Mentoring with Globaltech
06:30 PM: End

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